Social media plays a significant role in purchasing power and marketing. Believe it or not, at least 3.5 billion users are engaged on social media, and they tend to buy items they see on social media.
Since social media plays a significant role in marketing, influencer marketing agencies are now looking for ways to use social media without spending too much money on it. One of the ways to use it is by using influencer marketing. In this article, we will reveal some reasons why we should use influencer marketing.
Close to Fans
What makes influencers great is the connection they have with their fans. Thanks to social media, they can converse with fans directly, whether through comments or video calls. The influencer’s two-way conversation with their fans will support the bond between the two parties.
Another benefit of influencers is the trust the fans have in them. The blind faith is not without reason, of course. If you notice, many people tend to listen to specific influencers’ recommendations. Some influencers tend to give unbiased reviews on products, and the reviews might seem brutal to some brands. However, such a review is what people are searching for. People are digging for honest reviews that will give them the pros and cons of the products. Such a review will help people weigh the product and whether they will buy it or not.
High Engagement Rate
Engagement rates play a key role in social media marketing. The higher the engagement rate is, the higher the chance for the sponsored posts to emerge in the advertisement section of social media. That is why marketing departments always consider an influencer’s engagement rate.
Thankfully, influencers will not need to bother about the engagement rate. After all, the close connection between influencers and their fans increases engagement rates. The engagement rate is achieved by the number of likes and shares of the post. So the more the influencer engages with the fans, the higher the engagement rate will be.
Believe it or not, hiring influencers will save you lots of money. By using influencer marketing agencies, you will gain great exposure with a high engagement rate, and there is no need to pay a considerable amount of money for it.
More Authentic and Specialized
Another reason why influencers are unique is the fact that they are more specialized and authentic. For example, an influencer concentrates on a healthy lifestyle for his social media niche. The influencer will mainly post on topics related to his niche. Such a strategy will bring people interested in a healthy lifestyle on their social media, making a group of people with the same interest. Of course, talking about a specific niche will create an impression that the influencer is a “guru” of the said niche, making his voice more authentic than others who are not specialized in a healthy lifestyle.
The phenomenon above sounds simple, but it will help us regarding marketing. Such phenomena will help us find our targeted market indirectly. All we need is to choose the right influencer that can relate to our brand/product/service. Pretty simple, isn’t it?